Black Friday 2024: Date, History, and Tips for the Biggest Shopping Event

Black Friday 2024: Date, History, and Tips for the Biggest Shopping Event

Oct 17, 2024Sean Downs

The shopping frenzy that’s swept the globe is approaching in November 2024. But when are the Black Friday Sales in 2024, and what can you expect from this global shopping sensation? In this guide, we’ll dive into the date, history, tips for making the most of the event, and key takeaways to help you navigate the madness.

Origin of Black Friday?

Black Friday’s origins are traced back to the U.S., where it is traditionally held the day after Thanksgiving in late November. Although this shopping tradition doesn’t hold the same historical significance in Australia, it’s still made its way down under.

Originally, Black Friday was only an American event, however as the retail market became more global, more and more countries adopted the sale. 

Here’s a brief timeline of Black Friday Sales in Australia:

  • Early Days: Before the 2010s, Black Friday wasn’t widely known in Australia, mainly tied to U.S. holiday shopping.
  • Online Boost: As eCommerce grew, Aussies noticed international retailers offering huge discounts on Black Friday Sales, sparking local interest.
  • Popularity Rises: Australian consumers started paying attention to these deals, and both online and in-store retailers followed the trend.
  • Retailer Involvement: Major Australian companies and global brands began offering exclusive deals, cementing Black Friday in the Aussie retail calendar.
  • Black Friday vs. Cyber Monday: In Australia, Black Friday and Cyber Monday often merge into one shopping weekend, blending online and physical store deals.
  • Cultural Shift: While not a public holiday like in the U.S., Black Friday has become a crucial date for Australian retailers, kicking off Christmas shopping.

It’s important to note that the term “Black Friday” was initially used to remember the devastating bushfires of 1939 that ravaged Victoria and South Australia. 

These two meanings stand apart, representing very different parts of Australian culture and history.

When is Black Friday 2024?

Black Friday kicks off the holiday shopping season and is always on the Friday after Thanksgiving. American Thanksgiving happens on the fourth Thursday of every November, which this year is November 28th.This means Black Friday is November 29th and falls perfectly in line with the holiday season rush, making it the ideal time to start shopping.

It’s not just another sale day—it’s a globally recognised event. For many, the excitement builds up like waiting for a major concert or a dream holiday. While Black Friday originated in the U.S., it’s now an international celebration of discounts and savings. More than just one day, retailers have stretched the sale across the weekend and sometimes the whole month of November, often flowing into Cyber Monday. With the rise of online shopping, this sale has become a worldwide phenomenon, offering shoppers from all corners of the globe incredible deals.

What to Expect in Black Friday Sales 2024

Retailers are now extending their BFCM sales to start earlier in the week and continue through the weekend. Expect personalisation to play a key role, with brands tailoring deals to individual preferences. Sustainability will be a highlight too, with eco-friendly products and packaging solutions becoming more prominent. With faster shipping options like same-day or next-day delivery, getting your purchases quickly has never been easier.

Here’s a sneak peek of what you can expect:

  • Extended Sales: Black Friday sales often stretch beyond just Friday. Some retailers start their deals earlier, some even beginning on November 1.
  • Eco-Friendly Deals: Sustainability is a growing trend, and Black Friday is no exception. Look out for discounts on environmentally conscious products and brands, so you can shop responsibly.
  • Speedy Shipping: As delivery options get faster, many retailers offer same-day or next-day shipping, ensuring you get your purchases quickly. However, remember that high demand might cause delays with some brands.
  • Hybrid Shopping: Enjoy the best of both worlds with “buy online, pick up in-store” options, which help you avoid shipping fees and delays.
  • Mobile Convenience: Retailers are improving their apps, making it easier to browse, compare, and buy on the go. Watch out for exclusive app-only Black Friday deals!

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Conclusion

What is Black Friday and why it is a huge shopping event with unbeatable deals and a chance to kick-start your holiday shopping. It’s more than just a sale; it’s a global tradition, uniting shoppers in their pursuit of incredible discounts. As we’ve seen, Black Friday has rich, evolving from a U.S.-based event to a worldwide phenomenon.

To make the most of it, preparation is key. Create a shopping list, set a budget, and stay updated on deals through newsletters and social media. Whether you’re a seasoned Black Friday pro or a first-time participant, this event offers great bargains and memorable experiences.

So, mark the date, prepare your list, and prepare for the year's biggest sale!

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